valU, the Leading Buy-Now, Pay-Later (BNPL) lifestyle enabling Fintech Platform Partners with noon to Provide Installment Services to Customers
The agreement marks valU’s third partnership with a leading e-commerce player in Egypt
valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle enabling fintech platform, and noon, the Middle East’s leading and online shopping destination, announced that will allow noon and valU’s users to valU’s flexible installment plans through noon. The agreement was signed by Walid Hassouna, CEO of the Non-Bank Financial Institutions (NBFI) platform at EFG Hermes Holding and CEO of valU, and Mostafa Salem, VP of Growth and Digital Strategy, noon.
This partnership will allow noon and valU customers to utilize customizable payment plans over 500 EGP on the one-stop-shopplatform from Providing customers with payment solutions will make products more to a wider consumer segment, encouraging more people to purchase their favorite products online.
Commenting on the partnership, Walid Hassouna stated: “We are incredibly pleased to be offering our services to noon, a digital ecosystem of products and services. Entering into new partnerships with digital innovators such as noon is a key tenet of our expansion strategy. valU will provide online consumers swift and seamless payment services that will make products more accessible, as well as help noon broaden and diversify their customer base.”
Mostafa Salem: “Partnering with aligns with noon’s strategy in creating a seamless customer experience offering multiple payment methods. We’re looking forward to increasing our customers’ transaction volumes and fulfilling their shopping needs through convenient and affordable payment .”
The partnership is part of valU’s strategy to expand into new sectors with integrated service offerings. company has maintained its position as the market leader in BNPL lifestyle enabling fintech solutions, serving as the gateway through which consumers can access financing solutions across various sectors. Having successfully made strides in its service offering for the retail sector, valU continues to explore numerous service industries, including healthcare, education, real estate finishing, sports club financing, and many more.
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About valU
A subsidiary of EFG Hermes Holding established in 2017, valU is the leading Buy-Now Pay-Later (BNPL) lifestyle enabling fintech platform offering convenient and customizable financing plans up to 60 months. With more than 5,000 points of sale and over 300 websites, valU offers access to a wide network of retail and e-commerce providers across a diverse array of categories including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. As the first platform of its kind in the MENA region, valU customers are able to receive instant credit decisions through their devices and gain access to the ever-growing platform’s partners.
For further information, please contact:
The EFG Hermes Holding Public Relations Team
[email protected]
May El Gammal
Group Head of Marketing & Communications at EFG Hermes Holding
[email protected]
Note on Forward-Looking Statements
In this press release, EFG Hermes Holding may make forward looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Hermes’ belief regarding future events, many of which, by their nature are inherently uncertain and are beyond management’s control and include among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.
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