L’ART DE VIVRE IN THE HEART OF THE METROPOLIS. BUGATTI RESIDENCES by binghatti

By- Amr Soltan

Ettore Bugatti’s meticulous attention to detail extended far beyond his cars. He carefully curated a Bugatti lifestyle that centered on incomparable experiences at the home of Bugatti, the Château Saint-Jean, including lavish parties, fine food and a roster of the era’s most revered drivers and celebrities. Bugatti now brings a taste of this visionary approach, with its first Bugatti Residences in Dubai, created by leading UAE real estate developer Binghatti.

The collaboration between Bugatti and Binghatti is a testament to the synergy between the two brands. Through distinctive architecture, characterized by bold and complex designs, Binghatti has brought to real estate the same craftsmanship and artistry that Bugatti has transformed the automotive industry with. In doing so, Binghatti has displayed continuous design innovation, while simultaneously preserving its heritage and DNA.

The two like-minded brands – both family-founded – will create a unique residence that translates Bugatti’s philosophy and design DNA, Art, Forme Technique, into an architectural masterpiece

Mate Rimac, Bugatti Rimac CEO, said: “It almost seems like fate for our two companies to have come together. We share a vision of what a Bugatti branded residence should be. Muhammad Binghatti has a profound appreciation for the world of automotive design and luxury as well as a talent for creating iconic architecture. With this partnership, we will follow the words of Ettore Bugatti: ‘if comparable it is no longer Bugatti’.”

The world’s first Bugatti Residences developed by Binghatti will emulate the Bugatti experience not through merely applying design cues of Molsheim’s hyper sports cars in an architectural setting, but by creating an authentic atmosphere of excellence and flair, inspired by Bugatti’s design DNA. The nature of this project is also driven by expert craftsmanship and Bugatti’s impeccable heritage as a French luxury brand. The architectural masterpiece created through this collaboration evokes emotions in the same way Bugatti has captured the hearts of enthusiasts all over the world since 1909.

Muhammad Binghatti, CEO of Binghatti, said: “When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars”.

The Bugatti Residences will reflect the serenity of the French Riviera in the heart of Dubai – an oasis of timeless “art de vivre” within the bustling city. Further details will be revealed at the launch of the Bugatti Residences by Binghatti where the two brands will host an event at the Coca-Cola Arena in Dubai on May 24th, 2023.

ENDS

About Binghatti

Binghatti is a leading real estate development company in the UAE, recognized by numerous international awards such as the International Property Awards, and Forbes Middle East’s list of ‘Top 100 real estate companies in the Arab world’. The company is headed by CEO and Head of Architecture, Muhammad Binghatti.

Being known as the trendsetter in the region, Binghatti continuously seeks to deliver world-class and unparalleled experience to their clients. They have collaborated with globally renowned brands from entirely different industries such as the exquisite watch and jewelry brand, Jacob & Co. and high-end auto brand, Bugatti. These innovative ventures have led Binghatti to introduce ground-breaking architectural projects that no developer has ever done before.

Binghatti is renowned for its major developments that embody a distinct modern architectural identity. The organization follows a design philosophy that puts brand character and quality at the forefront of its company ethos. Binghatti’s developments are part of its project portfolio which carries an investment value exceeding AED 15 Billion. The company’s developments are spread across numerous locations within the city of Dubai, such as Down-Town, Business Bay, Jaddaf, Jumeirah Village Circle, Dubai Silicon Oasis, Liwan, and Dubai Land Residence Complex.

The rapid delivery of projects has become a unique selling point for Binghatti. This comes as an even greater achievement as Binghatti often prides itself in being a developer that delivers projects rapidly, whiteout compromising on quality. The company’s vision often focuses on delivering intricately designed projects that offer its clients and owners a sense of pride in owning these Binghatti created assets.

About Bugatti

Bugatti has been at the pinnacle of the automotive industry for over 110 years, creating the world’s most groundbreaking automobiles from its home in Molsheim, France. Every vehicle created since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design and technology desired by automotive collectors from around the world. A Bugatti is more than a car, it is a timeless piece of automotive art.

With a reputation built in motorsport, and a history of the most innovative, beautiful and luxurious cars ever created, Bugatti continues to follow the vision of its founder: ‘If comparable, it is no longer Bugatti.’ The Veyron 16.4, introduced in the early 2000s created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h.  In 2016, the Chiron once again redefined speed and capability. Alongside exclusive Bugatti models like the coachbuilt Divo and Centodieci, the one-off La Voiture Noire, inspired by the legendary Type 57 SC Atlantic, the track-only Bolide and the latest model unveiled, the W16 Mistral roadster, Bugatti continues to showcase a dedication to perfection in every detail, with each vehicle assembled by hand at its Atelier in Molsheim.

Today, Bugatti is part of the Bugatti Rimac Group, led by CEO Mate Rimac, who is renowned for excellence in high-performance automotive electrification. With the same visionary genius as Ettore Bugatti, Rimac and the Bugatti team are developing the next generation of incomparable hyper sports cars, true to the founder’s vision, while simultaneously expanding Bugatti’s excellence beyond the automotive industry with luxury lifestyle collaborations and products.